Built From the Ground Up

Our Founder, Pete Helms, grew up with a deep appreciation for the value of hard work. Inspired by his father, a lifelong construction worker and master carpenter, Pete spent his early years working in the home improvement industry. There, he saw firsthand the vital role contractors play in shaping homes and communities. While he admired the hands-on work, Pete discovered his true passion in helping contractors succeed on the business side of things.
Determined to make an impact, Pete pursued a business degree with a focus on marketing and technology, equipping himself with the knowledge and skills to support the future of the construction industry. After graduation, he began consulting for contractors all across the US. As he listened to their stories, Pete uncovered common challenges—issues that seemed simple to him but posed significant roadblocks for many local contractors.
Pete’s lifelong affinity for technology, which began at the age of 12 during the early days of the internet, became the foundation for his solutions. He started by developing practical tools and strategies to address contractors’ unique needs. Over time, these solutions evolved and were refined based on real-world feedback, leading to measurable growth for countless small businesses.
With a proven system in place, Pete took this mission to the next level by assembling a team of skilled software engineers and digital marketers. Together, they developed innovative products and services tailored specifically for contractors, creating smarter, more efficient ways for them to manage their businesses.
Today, Pete’s story has grown into something much larger—a collective vision dedicated to empowering contractors. Our absolute mission is to simplify contractor success by delivering unified functionality, smart technologies, and value-driven results. This mission fuels every product, service, and solution we create, helping contractors focus on what they do best while achieving sustainable growth and long-term success.
Now, we invite you to join us on this journey. Whether you’re a professional seeking a role on a team that’s shaping the future of this industry or an investor looking to partner with a company driven by purpose and innovation, there’s a place for you here. Together, we can empower contractors to reach their full potential and build a stronger foundation for their businesses, their clients, and their communities.

Core Values