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The Digital Advantage
Another advantage of display advertising is its ability to improve brand recognition and recall. When people see your ad multiple times, they are more likely to remember your brand and be more likely to make a purchase in the future.
In addition, display advertising can also be retargeted to people who have already visited your website. This is a powerful way to remind people of your brand and encourage them to return to your site and make a purchase. Display advertising can be summed up as:
Scalable
Cost-effective
Creative
Highly Targeted