Search engine marketing, or SEM, is a form of digital marketing that involves promoting a website or business through paid advertising on search engines, such as Google or Bing. SEM can be a powerful tool for driving traffic and sales to a website, and is an essential part of any comprehensive digital marketing strategy. In this comprehensive guide, we'll cover the ins and outs of search engine marketing, from the basics of how it works to advanced tactics and strategies for success.
But first, a little disclaimer: This guide is going to be a bit of a monster. It's comprehensive, yes, but it's also going to be long. Like, really long. So if you're the kind of person who gets bored easily, you might want to just skip to the end and check out the TL;DR (Too Long; Didn't Read) summary. Or, you know, just go watch some cat videos or something.
Okay, now that we've got that out of the way, let's dive into the exciting world of search engine marketing!
What is search engine marketing?
As we mentioned, search engine marketing is a form of digital marketing that involves promoting a website or business through paid advertising on search engines. There are two main types of search engine marketing: search engine optimization (SEO) and pay-per-click (PPC) advertising.