Understanding the Different Types of Display Ads: A Beginner's Guide

Are you looking to advertise your business online? Display advertising is a popular and effective way to reach and engage with potential customers online. But with so many different types of display ads available, it can be overwhelming to know where to start. Here's a beginner's guide to understanding the different types of display ads:

Banner ads: Banner ads are rectangular ads that are typically displayed at the top or bottom of a webpage. They can be static or animated, and can include images, text, or a combination of both.

Interstitial ads: Interstitial ads are full-screen ads that are displayed before or after a webpage loads. They can be effective at capturing the attention of users, but can also be disruptive if not used appropriately.

Native ads: Native ads are ads that are designed to blend in with the content of a webpage. They are often more subtle than other types of display ads, and can be effective at reaching users in a more natural and unobtrusive way.

Video ads: Video ads are display ads that use video content to promote a product or service. They can be effective at capturing the attention of users and are often more engaging than other types of display ads.


Overall, there are a range of different display ad types to choose from, each with its own strengths and best uses. By understanding the different options available, you can choose the type of display ad that is best suited to your business and marketing goals.